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Marketing

Marketing consists of all the activities that direct the flow of goods and services from producer to consumer. This may include market research, physical distribution, wholesaling, advertising, personal selling, and retailing. Although most jobs are in wholesale and retail trade, this broad field offers many employment opportunities. The internship experience is an important feature of the program.

Career Opportunities

Account Executive*
Advertising Manager*
Booking Agent
Claim Adjustor+
Consumer Affairs Director*
Financial Planner*
Import-Export Agent+
Internal Revenue Investigator*
Management Trainee
Marketing Manager+
Purchasing Agent
Retail Manager
Securities Trader*
Stockbroker*

*Bachelor’s Degree or higher required.
+Bachelor Degree normally recommended.

Associate Degree Major Requirements
(Major Code: 50039)

Subject and Number	Title	Units
Business 120	Financial Accounting	4
Business 125	Business Law: Legal Environment of Business	3
Business 128	Business Communication	3
Business 146	Marketing	3
Business 156	Principles of Management	3
Business Office Technology 172	Introduction to Microcomputer Applications	2
	Total	18

Select THREE (3) of the following courses:

Subject and Number	Title	Units
Business 118	Retail Management	3
Business 142	Personal Selling and Persuasion	3
Business 144	Advertising	3
Business 252	Global Sourcing, Buying and Manufacturing	1.5
Business 253	International Marketing:Expanding Exports	3
	Total	7.5-9

Select ONE (1) of the following courses:

Subject and Number	Title	Units
Business 115	Human Relations in Business	3
Business 137 A-B-C-D	Marketing Internship	3
Business 140	Entrepreneurship: Developing a Business Plan	3
Business 250	Introduction to International Business	3
Business 258	The Cultural Dimension of International Business	3
Business 159 A-B-C-D	Management Internship	3
	Total	3
	Total Required Plus General Education and Elective Requirements	28.5-30

Certificate of Achievement
Any student who chooses to complete only the requirements listed above qualifies for a Certificate of Achievement in that area. An official request must be filed with the Admissions and Records Office prior to the deadline as stated in the Academic Calendar.

Last Updated: 12/12/2014

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